Doing Business in China

With a deep understanding of both Chinese and UK markets, Buckingham Wealth is well-positioned to offer strategic insights, market intelligence, and comprehensive solutions that drive growth and maximise opportunities for our clients.

In order to conduct successful business in China, it is essential to observe and understand Chinese market and business culture. While we work together with several British and American companies who try to do this, we also realise that there are several British & American companies who ignore this vital issue. It is paramount that we recognise that the Chinese do not do business as we do. It would be naive to try to do business in China with a western mind and approach. Regardless of business experiences in your home country, in China it is the right relationship (Guanxi) that makes all the difference in ensuring that business will be successful. By getting the right relationship, the organisation minimises risks, frustrations and disappointments when doing business in China. The Chinese are a proud nation: many business deals fail at the outset due to fundamental misunderstandings. The most difficult aspect of understanding a people is to understand their ethics, values, etiquette and protocol. As outsiders, we miss the very subtle nuances operating within a culture and often we do not clearly understand what influences and drives a successful business relationship. 

Our services include:

Setting up business and investing in China: Buckingham Wealth assists individuals and businesses in understanding the process and requirements for establishing a presence in China, including company registration, legal considerations, and investment strategies.

China market entry strategy: We provide guidance on entering the Chinese market, which involves market research, competitor analysis, identifying target audiences, and developing effective market entry strategies tailored to the specific industry or sector.

Sino-UK mergers and acquisitions: Buckingham Wealth offers expertise in facilitating mergers and acquisitions between Chinese and UK companies. This includes conducting due diligence, negotiating deals, managing cultural differences, and ensuring a smooth transition.

Branding strategy in China: We provide advice on how to establish and strengthen brands in the Chinese market, including market positioning, brand localisation, marketing campaigns, and building brand awareness among Chinese consumers.

Understanding Chinese business culture: Buckingham Wealth assists clients in understanding the nuances of Chinese business culture, etiquette, and practices to facilitate successful business interactions and collaborations.

Overall, Buckingham Wealth Ltd acts as a trusted advisor for companies looking to navigate and capitalise on business opportunities between China and the UK, providing strategic insights and expertise to help clients achieve their goals in these markets.